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  • Martin Zhong

Video is the future for marketing

Why?


Education Video educates audiences on your product or service. No one is gonna read through that 10 page document in today's day and age. Think about whenever you sign up for something - do you read through the terms and conditions and privacy policy every single time? Probably not.


Video helps to condense information and summarise content so that your audience can focus on the important info.


According to Hubspot 85% of businesses use video as a marketing tool and that "88% of video marketers reported that video gives them a positive ROI" https://blog.hubspot.com/marketing/state-of-video-marketing-new-data


That is, if it's used effectively.


Flexibility


Video is versatile.


A single piece of video content can be used to produce photos, podcast audio and for blogs. A video also stays online for as long as you want it to once it is created; meaning you can continuously generate views and shares to your target audience.


Effective.


Video is effective.


90% of consumers claim a video will help them make a purchasing decision


https://www.socialmediatoday.com/news/the-state-of-video-marketing-in-2018-infographic/518339/



If used correctly, video can skyrocket your conversion rate - when an interested customer lands on your page and sees a high quality, informative and even entertaining video......


It definitely beats having to read through pages full of text.

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