Video is the future for marketing
Video helps to condense information and summarise content so that your audience can focus on the important info.
According to Hubspot 85% of businesses use video as a marketing tool and that "88% of video marketers reported that video gives them a positive ROI" https://blog.hubspot.com/marketing/state-of-video-marketing-new-data
That is, if it's used effectively.
Video is versatile.
A single piece of video content can be used to produce photos, podcast audio and for blogs. A video also stays online for as long as you want it to once it is created; meaning you can continuously generate views and shares to your target audience.
Video is effective.
90% of consumers claim a video will help them make a purchasing decision
If used correctly, video can skyrocket your conversion rate - when an interested customer lands on your page and sees a high quality, informative and even entertaining video......
It definitely beats having to read through pages full of text.