Why video helps you charge more as a business
Updated: Jul 5, 2020
Let me ask you a question. If I try to start a car, by putting my foot on the brake - will my car start?
Hell no. And it doesn't matter how many times I put my foot on the brake, it doesn't matter what angle I put my foot on that brake - it won't start. Why? Not because I'm stupid. But because I don't have the right information. Information is everything to succeed in business.
By providing valuable info for your ideal clients - you will build expertise and authority in your industry.
And the best way to do this?
With the expertise and authority you have built in your company, you not only separate your company from the competition but you also establish a high amount of trust in your audience.
Your audience thinks "if they are giving this information away for free, they must have something a lot more valuable".
In a way, your clients become addicted to you. If you are providing truly valuable information - then your clients will stick to you like glue.